ZTL Store Launch
In March 2015, the first Zayan the Label standalone store launched at the Galleria Mall, Dubai with a pop-up flower shop-come-ice-cream corner!
The Zayan the Label SS15 collection, Take me Home takes the classic novel, Little House on the Prairie as a primary reference point – inspired by floral tapestries and referencing nostalgic fabrics and vintage motifs that are, in signature ZTL style, juxtaposed against unexpected textiles such as light-as-a-feather sport-lux aertex in ultra-modern billowing floaty shapes and cuts.
The collection features incredibly intricate prairie-esque details: delicate confetti-coloured beading on open crochet, layered, ruffled and colour-blocked lace in pink and white against vintage cream-laced trims and fleuro coral cross-stitched navy, coral and silver butterfly appliques on black organza.
All floral-themed finger foods were designed by culinary creatives Fait Maison Cuisine, including one of the evening’s highlights – edible flower ice lollies. Guests were gifted a beautiful limited edition Zayan the Label crochet bag with embroidered bird appliques.